This statistic presents leading global toy brands in the European Union, ranked according to their share of sales in the nine main EU toy markets in 2011. That year, Mattel ranked highest with a ten percent share of the EU-9 toy market, followed by Lego and Hasbro each with an 8 percent share.
Market share of leading toy brands in the nine main toy markets in the European Union in 2011
(based on sales)
Global brand owners of traditional toys and games in the following nine EU markets: France, Germany, Italy, the Netherlands, Poland, Romania, Spain, Sweden and the United Kingdom. Private label companies are collected under the heading 'Private label.'
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European Commission. (August 30, 2013). Market share of leading toy brands in the nine main toy markets in the European Union in 2011 (based on sales) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/415950/leading-toy-brands-by-market-share-in-main-eu-markets/
European Commission. "Market share of leading toy brands in the nine main toy markets in the European Union in 2011 (based on sales)." Chart. August 30, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/415950/leading-toy-brands-by-market-share-in-main-eu-markets/
European Commission. (2013). Market share of leading toy brands in the nine main toy markets in the European Union in 2011 (based on sales). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/415950/leading-toy-brands-by-market-share-in-main-eu-markets/
European Commission. "Market Share of Leading Toy Brands in The Nine Main Toy Markets in The European Union in 2011 (Based on Sales)." Statista, Statista Inc., 30 Aug 2013, https://www.statista.com/statistics/415950/leading-toy-brands-by-market-share-in-main-eu-markets/
European Commission, Market share of leading toy brands in the nine main toy markets in the European Union in 2011 (based on sales) Statista, https://www.statista.com/statistics/415950/leading-toy-brands-by-market-share-in-main-eu-markets/ (last visited August 24, 2024)
Market share of leading toy brands in the nine main toy markets in the European Union in 2011 (based on sales) [Graph], European Commission, August 30, 2013. [Online]. Available: https://www.statista.com/statistics/415950/leading-toy-brands-by-market-share-in-main-eu-markets/
