Teen attitudes towards brand roles online 2014

Published by Statista Research Department, Mar 18, 2015
This statistic presents the ways in which teenage internet users want brands they like to interact towards them. During the fourth quarter 2014 survey, it was found that 33 percent of teen internet users wanted to be entertained by their favorite brands.

How would you want a brand you like to act towards you?

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Source

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Release date

March 2015

Region

Worldwide

Survey time period

3rd to 4th quarter 2014

Age group

16 to 19 years

Special properties

Teenage internet users

Supplementary notes

Teenage users are defined as 16 to 19 years old.
Up to three answers.

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