This statistic presents the perception of Marks & Spencer as a fashion retail brand in the United Kingdom, according to their Buzz score from 2012 to 2019. The Buzz score of both Marks & Spencer's fashion divisions decreased over the period in consideration. In 2019, Marks & Spencer's fashion division had an buzz score of 6.3, a sharp fall from the previous two year's score of 10.2.
Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating*
Characteristic
Buzz score
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* YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Data is taken from annual brand rankings published by BrandIndex between 2012 and 2019. Figures show the total average Buzz score for the whole year (January to December).
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YouGov. (January 22, 2020). Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/415295/marks-and-spencer-mands-buzz-score-united-kingdom-uk-fashion-brand/
YouGov. "Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating*." Chart. January 22, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/415295/marks-and-spencer-mands-buzz-score-united-kingdom-uk-fashion-brand/
YouGov. (2020). Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/415295/marks-and-spencer-mands-buzz-score-united-kingdom-uk-fashion-brand/
YouGov. "Perception of Marks & Spencer's Fashion Retail Brand in The United Kingdom (Uk) from 2012 to 2019, as Buzz Score Rating*." Statista, Statista Inc., 22 Jan 2020, https://www.statista.com/statistics/415295/marks-and-spencer-mands-buzz-score-united-kingdom-uk-fashion-brand/
YouGov, Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating* Statista, https://www.statista.com/statistics/415295/marks-and-spencer-mands-buzz-score-united-kingdom-uk-fashion-brand/ (last visited July 22, 2024)
Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating* [Graph], YouGov, January 22, 2020. [Online]. Available: https://www.statista.com/statistics/415295/marks-and-spencer-mands-buzz-score-united-kingdom-uk-fashion-brand/
