In 2023, search was the largest digital advertising format in France, with a share of 44 percent in total digital ad spending. Social ranked second, with a share of 27 percent, followed by display, with 19 percent.
Distribution of digital advertising spending in France in 2023, by format
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SRI - Les Régies Internet, & UDECAM, & Oliver Wyman. (February 6, 2024). Distribution of digital advertising spending in France in 2023, by format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet, und UDECAM, und Oliver Wyman. "Distribution of digital advertising spending in France in 2023, by format." Chart. February 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet, UDECAM, Oliver Wyman. (2024). Distribution of digital advertising spending in France in 2023, by format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet, and UDECAM, and Oliver Wyman. "Distribution of Digital Advertising Spending in France in 2023, by Format." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet & UDECAM & Oliver Wyman, Distribution of digital advertising spending in France in 2023, by format Statista, https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/ (last visited July 22, 2024)
Distribution of digital advertising spending in France in 2023, by format [Graph], SRI - Les Régies Internet, & UDECAM, & Oliver Wyman, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/