During a survey carried out in the third quarter of 2024, 59.4 percent of internet users in France utilized search engines as one of their primary channels when actively looking for more information about brands, products, and services. Social networks were ranked second with 32.1 percent of respondents stating that they mainly used them when researching brands.
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Advertising in France" in one document: edited and divided into chapters, including detailed references.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Overview of the French market
Formats & devices
Social
Programmatic
Retail media
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
