Display ad spend in France 2023, by format

Published by Statista Research Department, Feb 26, 2024
In 2023, search was the largest digital advertising format in France, with a share of 44 percent in total digital ad spending. Social ranked second, with a share of 27 percent, followed by display, with 19 percent.

Distribution of digital advertising spending in France in 2023, by format

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Release date

February 2024

Region

France

Survey time period

2023

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

Further related statistics

14

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Statistics

Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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