Display ad spend in France 2023, by purchase method
In 2023, nearly two-thirds (or 64 percent) of digital display advertising expenditure in France was spent on ads bought programmatically. Meanwhile, 36 percent of ads bought non-programmatically.
Distribution of digital display advertising spending in France in 2023, by purchase method
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Oliver Wyman. (February 15, 2024). Distribution of digital display advertising spending in France in 2023, by purchase method [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of digital display advertising spending in France in 2023, by purchase method." Chart. February 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. (2024). Distribution of digital display advertising spending in France in 2023, by purchase method. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of Digital Display Advertising Spending in France in 2023, by Purchase Method." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman, Distribution of digital display advertising spending in France in 2023, by purchase method Statista, https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/ (last visited November 21, 2024)
Distribution of digital display advertising spending in France in 2023, by purchase method [Graph], Oliver Wyman, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/