Display ad spend in France 2023, by purchase method
In 2023, nearly two-thirds (or 64 percent) of digital display advertising expenditure in France was spent on ads bought programmatically. Meanwhile, 36 percent of ads bought non-programmatically.
Distribution of digital display advertising spending in France in 2023, by purchase method
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2024
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2023
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
8
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Website types where consumers are receptive to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
Further related statistics
1
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Oliver Wyman. (February 15, 2024). Distribution of digital display advertising spending in France in 2023, by purchase method [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of digital display advertising spending in France in 2023, by purchase method." Chart. February 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. (2024). Distribution of digital display advertising spending in France in 2023, by purchase method. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of Digital Display Advertising Spending in France in 2023, by Purchase Method." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman, Distribution of digital display advertising spending in France in 2023, by purchase method Statista, https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/ (last visited December 22, 2024)
Distribution of digital display advertising spending in France in 2023, by purchase method [Graph], Oliver Wyman, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/414977/digital-display-advertising-spending-by-purchase-method-france/