This statistic represents the share of programmatic advertising expenditures among total display advertising investment in France from 2011 to 2017. Programmatic buying represented five percent of display advertising spending in 2011. This share rose to more than 60 percent in 2017.
Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018
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SRI - Les Régies Internet. (January 1, 2018). Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet. "Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018." Chart. January 1, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet. (2018). Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet. "Share of Programmatic Expenditure among Total Display Advertising Investment in France from 2011 to 2018." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet, Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018 Statista, https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/ (last visited December 21, 2024)
Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018 [Graph], SRI - Les Régies Internet, January 1, 2018. [Online]. Available: https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
