This statistic represents the share of programmatic advertising expenditures among total display advertising investment in France from 2011 to 2017. Programmatic buying represented five percent of display advertising spending in 2011. This share rose to more than 60 percent in 2017.
Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018
Characteristic
Share of display advertising investment
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SRI - Les Régies Internet. (January 1, 2018). Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet. "Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018." Chart. January 1, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet. (2018). Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet. "Share of Programmatic Expenditure among Total Display Advertising Investment in France from 2011 to 2018." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/
SRI - Les Régies Internet, Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018 Statista, https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/ (last visited August 25, 2024)
Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018 [Graph], SRI - Les Régies Internet, January 1, 2018. [Online]. Available: https://www.statista.com/statistics/413619/programmatic-share-of-display-ad-spend-france/