Programmatic display ad spend in France 2019-2023

Published by Statista Research Department, May 22, 2024
In 2023, programmatic display advertising expenditure in France reached an all time high and stood at 1.05 billion euros, and accounted for 64 percent of total digital display ad spending in the Western European country. A year earlier, programmatic spend amounted to 965 million euros.

Programmatic display advertising spending in France from 2019 to 2023 (in million euros)

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Release date

February 2024

Region

France

Survey time period

2019 to 2023

Supplementary notes

Figures for the years preceding 2021 were retrieved from earlier reports.

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Overview

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Overview of the French market

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Formats & devices

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Social

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Programmatic

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Retail media

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Consumer insights

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Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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