In 2023, ARD had an audience market share of almost 12 percent (viewers aged three years and older), according to the AGF (Arbeitsgemeinschaft Fernsehforschung). This was aa decrease percent from the previous year.
Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2023
TV Scope; Monday to Sunday, 3 am to 3 am; 2000: Federal Republic of Germany; from 2001 onwards: TV panel Germany + EU; since 2016 TV panel German-speaking
Supplementary notes
According to the source, the market share indicates the average viewer share of a program, a commercial break, or a specified time period in the overall viewing period of all programs at the respective time. Some figures were taken from previous publications.
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AGF. (January 4, 2024). Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/413198/market-share-of-tv-broadcaster-ard-germany/
AGF. "Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2023." Chart. January 4, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/413198/market-share-of-tv-broadcaster-ard-germany/
AGF. (2024). Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/413198/market-share-of-tv-broadcaster-ard-germany/
AGF. "Audience Market Share of Public-service Television Broadcaster Ard in Germany from 2000 to 2023." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/413198/market-share-of-tv-broadcaster-ard-germany/
AGF, Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2023 Statista, https://www.statista.com/statistics/413198/market-share-of-tv-broadcaster-ard-germany/ (last visited July 22, 2024)
Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2023 [Graph], AGF, January 4, 2024. [Online]. Available: https://www.statista.com/statistics/413198/market-share-of-tv-broadcaster-ard-germany/
