In 2023, the most expensive type of billboard to advertise on was a digital city-light poster, it costs around 99 euros per day to use. This was the lowest price since 2017. In contrast, general poster space costs just 1.15 euros to rent each day.
Different types of advertising
Billboard advertising is perhaps one of the most classic forms of advertising. and giant billboards are now even seen as a real characteristic of big cities, such as New York. However, in particular with the advance of technology, online advertising has really taken off. In 2021, online advertising in Germany had a revenue of almost 12 billion euros. In the future, this figure is only expected to grow. reaching over 16 billion euros in 2026. When put into context and compared with ad revenue from newspapers which made 1.9 billion euros in 2021, the size of the online market becomes clear. As people have increasingly increased their internet usage, the online market has grown. This can also be seen on social media where companies are paying influencers and celebrities to endorse their brands. The fashion brand NAK-D had partnerships with 1,090 influencers in Germany in 2022.
Creative advertising
Advertising is all about creativity, finding a way to connect to the audience, often in a very short amount of time, and making them interested in your product. According to global rankings, Germany ranked fifth in terms of the most creative advertising market. One of the ways in which advertisers often grab the attention of the public is through the use of celebrities in their adverts. According to a survey, the former German football player Bastian Schweinsteiger was the celebrity most noticed in various adverts. He has appeared in ads for Beats Audio and the German online clothing store BRAX.
Average prices for billboard advertising per day and space in Germany from 2014 to 2023, by type of ad space
(in euros)
Characteristic
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2017
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2022
2023
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FAW. (January 31, 2023). Average prices for billboard advertising per day and space in Germany from 2014 to 2023, by type of ad space (in euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/413160/billboard-advertising-prices-by-poster-categories-in-germany/
FAW. "Average prices for billboard advertising per day and space in Germany from 2014 to 2023, by type of ad space (in euros)." Chart. January 31, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/413160/billboard-advertising-prices-by-poster-categories-in-germany/
FAW. (2023). Average prices for billboard advertising per day and space in Germany from 2014 to 2023, by type of ad space (in euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/413160/billboard-advertising-prices-by-poster-categories-in-germany/
FAW. "Average Prices for Billboard Advertising per Day and Space in Germany from 2014 to 2023, by Type of Ad Space (in Euros)." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/413160/billboard-advertising-prices-by-poster-categories-in-germany/
FAW, Average prices for billboard advertising per day and space in Germany from 2014 to 2023, by type of ad space (in euros) Statista, https://www.statista.com/statistics/413160/billboard-advertising-prices-by-poster-categories-in-germany/ (last visited August 25, 2024)
Average prices for billboard advertising per day and space in Germany from 2014 to 2023, by type of ad space (in euros) [Graph], FAW, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/413160/billboard-advertising-prices-by-poster-categories-in-germany/