In 2023, Ad Alliance was the largest TV marketer in Germany, with a market share of over 37 percent. 7one and Discovery followed, with 35.6 percent and 6.7 percent, respectively. TV ad revenue stood at 16.55 billion euros that year.
Distribution of TV advertising revenue in Germany in 2023, by marketer
Characteristic
Share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ARD Media. (January 31, 2024). Distribution of TV advertising revenue in Germany in 2023, by marketer [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media. "Distribution of TV advertising revenue in Germany in 2023, by marketer." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media. (2024). Distribution of TV advertising revenue in Germany in 2023, by marketer. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media. "Distribution of Tv Advertising Revenue in Germany in 2023, by Marketer." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/
ARD Media, Distribution of TV advertising revenue in Germany in 2023, by marketer Statista, https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/ (last visited July 22, 2024)
Distribution of TV advertising revenue in Germany in 2023, by marketer [Graph], ARD Media, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/413116/tv-market-ad-revenue-of-marketers-germany/