This statistic presents a selection of mobile website search methods used by U.S. smartphone users. During the December 2014 survey, it was found that 26 percent of respondents found links to websites in social media apps.
How to you usually find mobile websites that you access on your smartphone?
Characteristic
Share of respondents
Search (net)
54%
Search for specific topic in search engine
48%
Search for specific publication
13%
In-app links (net)
35%
Link in social media app
26%
Link in other kind of mobile app
8%
Link in news aggregation app (e.g. Flipboard)
6%
Recommendation from friends (email, word of mouth)
29%
Type in web address from memory
26%
Promoted/discussed (net)
24%
See website promoted in ad
10%
See website discussed on a TV show, article, online
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IAB (U.S.). (December 16, 2014). How to you usually find mobile websites that you access on your smartphone? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/413065/us-smartphone-website-search/
IAB (U.S.). "How to you usually find mobile websites that you access on your smartphone?." Chart. December 16, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/413065/us-smartphone-website-search/
IAB (U.S.). (2014). How to you usually find mobile websites that you access on your smartphone?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/413065/us-smartphone-website-search/
IAB (U.S.). "How to You Usually Find Mobile Websites That You Access on Your Smartphone?." Statista, Statista Inc., 16 Dec 2014, https://www.statista.com/statistics/413065/us-smartphone-website-search/
IAB (U.S.), How to you usually find mobile websites that you access on your smartphone? Statista, https://www.statista.com/statistics/413065/us-smartphone-website-search/ (last visited October 02, 2024)
How to you usually find mobile websites that you access on your smartphone? [Graph], IAB (U.S.), December 16, 2014. [Online]. Available: https://www.statista.com/statistics/413065/us-smartphone-website-search/