Display ad spend in France 2012-2023

Published by Statista Research Department, Mar 19, 2024
In 2023, digital display advertising spending stood at 1.78 billion euros, having increased six percent from the value of 1.68 billion reported in 2022. During the first year of the COVID-19 pandemic, French display market contracted 10 percent from a spending of 1.28 billion in 2019. Display is the third-largest digital ad format in France, behind search and social.

Digital display advertising spending in France from 2012 to 2023 (in billion euros)

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Release date

February 2024

Region

France

Survey time period

2012 to 2023

Supplementary notes

Figures have been rounded.
Figures prior to 2021 have been retrieved from earlier reports.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

Further related statistics

12

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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