Search ad spend in France 2012-2023

Published by Statista Research Department, Dec 10, 2024
Search advertising spending in France grew steadily during the presented time period, its value reaching 4.10 billion euros in 2023. The spending increased by 11 percent of the value reported in 2022. Search is the largest digital ad format in France, followed by social and display.

Search advertising spending in France from 2012 to 2023 (in billion euros)

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Release date

February 2024

Region

France

Survey time period

2012 to 2023

Supplementary notes

Figures prior to 2021 were retrieved from previous reports.
Figures have been rounded.

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Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

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Retail media

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Consumer insights

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Further related statistics

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Topics

Advertising in FranceAdvertising worldwideAdvertising in EuropeSocial media advertising and marketing in FranceTrust in media in France
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