This statistic presents a selection of reasons why U.S. smartphone users preferred to browse the mobile internet via mobile apps instead of mobile browsers. During the December 2014 survey, 64 percent of respondents stated that apps were more convenient.
Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014
Characteristic
Share of respondents
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n=938 U.S. smartphone owners who used mobile internet. Survey respondents who had previously indicated preferring mobile apps n = 344. Multiple answeres were possible.
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IAB (U.S.). (December 16, 2014). Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.). "Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014." Chart. December 16, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.). (2014). Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.). "Reasons Why U.S. Smartphone Users Preferred to Use Mobile Apps to Access Mobile Internet Services as of December 2014." Statista, Statista Inc., 16 Dec 2014, https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/
IAB (U.S.), Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014 Statista, https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/ (last visited August 24, 2024)
Reasons why U.S. smartphone users preferred to use mobile apps to access mobile internet services as of December 2014 [Graph], IAB (U.S.), December 16, 2014. [Online]. Available: https://www.statista.com/statistics/413009/us-smartphone-mobile-app-preference/