This graph shows the results of a survey concerning the brand and price awareness for buying sports equipment in Germany from 2014 to 2021. During the 2021 survey period, it was found that for 19 percent of the German-speaking population aged 14 years and older the brand was a more important factor than the price for sports equipment purchases.
What is more important to you when buying sports equipment: brand or price?
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). What is more important to you when buying sports equipment: brand or price? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/412871/sports-equipment-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "What is more important to you when buying sports equipment: brand or price?." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/412871/sports-equipment-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). What is more important to you when buying sports equipment: brand or price?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/412871/sports-equipment-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "What Is More Important to You When Buying Sports Equipment: Brand or Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/412871/sports-equipment-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), What is more important to you when buying sports equipment: brand or price? Statista, https://www.statista.com/statistics/412871/sports-equipment-brand-vs-price-awareness-germany/ (last visited December 22, 2024)
What is more important to you when buying sports equipment: brand or price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/412871/sports-equipment-brand-vs-price-awareness-germany/
