This statistic shows the results of a survey concerning the brand or price awareness for sportswear purchases among women in Germany in 2017. During the survey period it was found that 8 percent of the surveyed women stated that they always buy the same brand.
Brand or price awareness among women when buying sportswear in Germany in 2017
Characteristic
Share of respondents
I purchase by price, not by brand
37%
I have a range of brands, purchase depending on my mood
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (January 30, 2017). Brand or price awareness among women when buying sportswear in Germany in 2017 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista. "Brand or price awareness among women when buying sportswear in Germany in 2017." Chart. January 30, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista. (2017). Brand or price awareness among women when buying sportswear in Germany in 2017. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista. "Brand or Price Awareness among Women When Buying Sportswear in Germany in 2017." Statista, Statista Inc., 30 Jan 2017, https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista, Brand or price awareness among women when buying sportswear in Germany in 2017 Statista, https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/ (last visited August 25, 2024)
Brand or price awareness among women when buying sportswear in Germany in 2017 [Graph], Statista, January 30, 2017. [Online]. Available: https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/