This statistic presents the results of a town centre survey, showing the distribution of shoppers visits to outshopping locations in Great Britain between June 2012 and June 2013, by location. "Outshopping" refers to the shopping visits made outside the respondents' location. The survey showed that just over a third of shoppers' outshopping visits were made to supermarkets in other areas.
Distribution of outshopping in Great Britain between 2012 and 2013, by location type
* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles". The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.
**Outshopping refers to shopping trips outside of the shopper's home location (town).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Department for Communities and Local Government (UK). (January 1, 2014). Distribution of outshopping in Great Britain between 2012 and 2013, by location type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/412569/outshopping-locations-great-britain-uk/
Department for Communities and Local Government (UK). "Distribution of outshopping in Great Britain between 2012 and 2013, by location type." Chart. January 1, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/412569/outshopping-locations-great-britain-uk/
Department for Communities and Local Government (UK). (2014). Distribution of outshopping in Great Britain between 2012 and 2013, by location type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/412569/outshopping-locations-great-britain-uk/
Department for Communities and Local Government (UK). "Distribution of Outshopping in Great Britain between 2012 and 2013, by Location Type." Statista, Statista Inc., 1 Jan 2014, https://www.statista.com/statistics/412569/outshopping-locations-great-britain-uk/
Department for Communities and Local Government (UK), Distribution of outshopping in Great Britain between 2012 and 2013, by location type Statista, https://www.statista.com/statistics/412569/outshopping-locations-great-britain-uk/ (last visited August 25, 2024)
Distribution of outshopping in Great Britain between 2012 and 2013, by location type [Graph], Department for Communities and Local Government (UK), January 1, 2014. [Online]. Available: https://www.statista.com/statistics/412569/outshopping-locations-great-britain-uk/