Shopping location: influencing factors 2013 survey

This statistic presents the results of a town centre survey, showing the leading factors influencing the shopping location choice of consumers in Great Britain between 2012 and 2013. Of respondents, 24 percent were influenced by the range of stores available, 18 percent by ease of access and 17 percent by parking facilities.

Distribution of factors influencing shopping location choice in Great Britain between 2012 and 2013

Characteristic	Share of respondents
Range of stores	24%
Easy access	18%
Parking	17%
Markets	9%
Layout	9%
Social interaction	8%
Atmosphere	7%
Customer service	6%
Information	1%

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Release date

January 2014

More information

Region

United Kingdom (Great Britain)

Survey time period

June 2012 to June 2013

Number of respondents

200*

Special properties

Shoppers

Method of interview

Questionnaires and telephone interviews

Supplementary notes

* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles".
The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.

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