Town centre: average spend by visit reason 2013 survey

This statistic presents the results of a town centre survey, showing the average spend of shoppers in town centres in Great Britain between 2012 and 2013, according to the reasons they gave for visiting town centre locations. Of those who visited out of convenience, the average spend was 52.61 British pounds per visit. Those who tended to visit because it was close to their workplace spent over half this amount on average (25.30 British pounds).

Average spend in town centres in Great Britain between 2012 and 2013, by reason for visiting

Characteristic	Average spend in GBP
Has everything I need	60.47
Other (social, pleasure etc)	56.75
Local/close to home/ convenient/easy to get to	51.61
Close to work	25.3

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Release date

January 2014

More information

Region

United Kingdom (Great Britain)

Survey time period

June 2012 to June 2013

Number of respondents

200*

Special properties

Shoppers

Method of interview

Questionnaires and telephone interviews

Supplementary notes

* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles".
The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.

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