Retail purchases made in Great Britain by type 2013 survey

This statistic presents the results of a town centre survey, showing the distribution of retail purchases made in Great Britain between 2012 and 2013, by product type. Fashion, clothing and footwear made up the largest proportion of retail purchases at 27 percent, followed by home and household goods at 20 percent. The survey covered purchases made in town centres, retail parks and online.

Distribution of retail purchases made in Great Britain between June 2012 and June 2013, by product type

Characteristic	Share of purchases
Fashion, clothing and footwear	27%
Home and household goods	20%
Gifts, sports and toys	18%
Groceries	17%
Chemists, toiletries and healthcare	8%
Books, arts and crafts	7%
Department stores / mixed retail	5%

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Release date

January 2014

More information

Region

United Kingdom (Great Britain)

Survey time period

June 2012 to June 2013

Number of respondents

200*

Special properties

Shoppers

Method of interview

Questionnaires and telephone interviews

Supplementary notes

Data includes purchases made in town centres, retail parks and online.

* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles".
The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.

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