This statistic presents the results of a town centre survey, showing a breakdown of customers' average shopping spend in Great Britain between 2012 and 2013, by type of location. On average shoppers spent most in out of town shopping centres (58.74 British pounds), followed by online (56.51 British pounds).
Average spend per shopping visit in Great Britain between 2012 and 2013, by location
(in GBP)
* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles". The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.
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Department for Communities and Local Government (UK). (January 1, 2014). Average spend per shopping visit in Great Britain between 2012 and 2013, by location (in GBP) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/412509/shopping-spend-by-location-great-britain-uk/
Department for Communities and Local Government (UK). "Average spend per shopping visit in Great Britain between 2012 and 2013, by location (in GBP)." Chart. January 1, 2014. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/412509/shopping-spend-by-location-great-britain-uk/
Department for Communities and Local Government (UK). (2014). Average spend per shopping visit in Great Britain between 2012 and 2013, by location (in GBP). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/412509/shopping-spend-by-location-great-britain-uk/
Department for Communities and Local Government (UK). "Average Spend per Shopping Visit in Great Britain between 2012 and 2013, by Location (in Gbp)." Statista, Statista Inc., 1 Jan 2014, https://www.statista.com/statistics/412509/shopping-spend-by-location-great-britain-uk/
Department for Communities and Local Government (UK), Average spend per shopping visit in Great Britain between 2012 and 2013, by location (in GBP) Statista, https://www.statista.com/statistics/412509/shopping-spend-by-location-great-britain-uk/ (last visited October 31, 2024)
Average spend per shopping visit in Great Britain between 2012 and 2013, by location (in GBP) [Graph], Department for Communities and Local Government (UK), January 1, 2014. [Online]. Available: https://www.statista.com/statistics/412509/shopping-spend-by-location-great-britain-uk/