Shopping spend in Great Britain 2012-2013 survey

This statistic presents the results of a town centre survey, showing a breakdown of customers' average shopping spend in Great Britain between 2012 and 2013, by type of location. On average shoppers spent most in out of town shopping centres (58.74 British pounds), followed by online (56.51 British pounds).

Average spend per shopping visit in Great Britain between 2012 and 2013, by location (in GBP)

Characteristic	Average spend in GBP
Retail parks / out of town shopping centres	58.74
Online	56.51
Town centre	55.86
Supermarket	41.8
Other	14.53
Local shops	11.18

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Release date

January 2014

More information

Region

United Kingdom (Great Britain)

Survey time period

June 2012 to June 2013

Number of respondents

200*

Special properties

Shoppers

Method of interview

Questionnaires and telephone interviews

Supplementary notes

* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles".
The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.

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