This statistic lists the most popular online shopping categories in selected global markets. As of October 2014, 56 percent of U.S. online shoppers had purchased apparel online. The most popular U.S. online shopping product category were books, movies and music with a 57 percent purchase rate.
Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
comScore. (March 3, 2015). Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore. "Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region." Chart. March 3, 2015. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore. (2015). Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore. "Most Popular Online Shopping Categories of Digital Shoppers Worldwide as of October 2014, by Region." Statista, Statista Inc., 3 Mar 2015, https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/
comScore, Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region Statista, https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/ (last visited November 07, 2024)
Most popular online shopping categories of digital shoppers worldwide as of October 2014, by region [Graph], comScore, March 3, 2015. [Online]. Available: https://www.statista.com/statistics/412103/online-retail-categories-popular-region-purchase/