As of 2023, Real Madrid's deal with Adidas was the most valuable kit supplier deal in Europe, being worth 120 million euros per year. Meanwhile, Manchester United's latest deal with Adidas - which runs from 2025 to 2035 -was worth around 106 million euros per year.
Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023
(in million U.S. dollars)
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Football Benchmark. (August 17, 2023). Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark. "Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars)." Chart. August 17, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark. (2023). Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark. "Most Valuable Kit Supplier Deals in The Big Five Soccer Leagues in Europe as of 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark, Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/ (last visited November 17, 2024)
Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars) [Graph], Football Benchmark, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
