Programmatic ad spending in the U.S. 2017-2027
In 2022, programmatic advertising spending in the United States stood at 198 billion U.S. dollars. On the global level, the expenditure amounted to 492.5 billion.
Programmatic advertising spending in the United States from 2017 to 2027 (in billion U.S. dollars)
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Other statistics that may interest you Programmatic advertising in the United States
Overview
8
- Premium Statistic Programmatic ad spending in the U.S. 2017-2027
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Digital ad spend in the U.S. 2023, by purchase method
- Premium Statistic U.S. programmatic ad spend 2023, by purchase method & industry
- Premium Statistic Change in programmatic ad budgets in the U.S. 2024
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Leading sell-side platforms on iOS in the U.S. & Canada 2023
Display & video
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- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Share of programmatic in display ad spend in the U.S. 2018-2024
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic Walled garden programmatic display advertising spending in the U.S. 2021-2025
- Premium Statistic Programmatic digital video ad views growth in the U.S. 2021-2022
- Premium Statistic Programmatic digital video ad views in the U.S. 2022-2023, by device
- Premium Statistic Premium digital video ad views in the U.S. 2021-2023, by transaction type
Connected TV
8
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Premium Statistic Leading CTV advertising challenges in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
Digital out-of-home
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- Premium Statistic Share of U.S. marketers including or intending to add prDOOH to media plans 2024
- Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2024
- Premium Statistic Share of programmatic OOH spending in the U.S. H1 2024, by transaction category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H1 2024, by advertiser category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H1 2024, by asset category
- Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2024
- Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2024
- Premium Statistic Distribution of prDOOH campaigns in the U.S. 2023, by target market
Marketer insights
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- Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023
- Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
- Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
- Premium Statistic Types of 3rd party data used in digital ad campaigns in North America 2022
- Premium Statistic Factors influencing the choice of 3rd-party data provider in North America 2022
- Premium Statistic Challenges advertisers faced when reaching target audiences in the U.S. 2022
- Premium Statistic Change in contextual data use among U.S. marketers 2023
- Premium Statistic Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Further related statistics
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- Programmatic advertising spending in the Netherlands 2016-2020
- Programmatic display ad spend growth in the U.S. 2022-2025
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Programmatic share of digital radio ad spend in the U.S. 2019-2022
- Programmatic ad spend in Canada 2017-2028
- Programmatic radio ad spend in the U.S. 2019-2022
- Ecuador: display ad spend 2012-2021
- Ecuador: display ad spend 2012-2021, by format
- Newspaper advertising spending share in Canada 2008-2015
- U.S. computer and data processing and preparation services ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Programmatic advertising spending in the Netherlands 2016-2020
- Programmatic display ad spend growth in the U.S. 2022-2025
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Programmatic share of digital radio ad spend in the U.S. 2019-2022
- Programmatic ad spend in Canada 2017-2028
- Programmatic radio ad spend in the U.S. 2019-2022
- Ecuador: display ad spend 2012-2021
- Ecuador: display ad spend 2012-2021, by format
- Newspaper advertising spending share in Canada 2008-2015
- U.S. computer and data processing and preparation services ad spend 2010-2016
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Statista. (November 30, 2023). Programmatic advertising spending in the United States from 2017 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista. "Programmatic advertising spending in the United States from 2017 to 2027 (in billion U.S. dollars)." Chart. November 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista. (2023). Programmatic advertising spending in the United States from 2017 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista. "Programmatic Advertising Spending in The United States from 2017 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista, Programmatic advertising spending in the United States from 2017 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/411983/programmatic-spending-usa/ (last visited December 22, 2024)
Programmatic advertising spending in the United States from 2017 to 2027 (in billion U.S. dollars) [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/411983/programmatic-spending-usa/