E-commerce user penetration in France 2003-2023

Published by Lynn Beyrouthy, Jul 18, 2024

According to a nationally representative survey conducted in 2023, eight in ten internet users in France purchased goods and services online in the previous 12 months. Out of the total population, this figure stood at 73 percent. After increasing sharply in the last two decades, e-commerce penetration in France slowed down in 2023 compared to the previous year.

Share of the population and internet users purchasing online in France from 2003 to 2023

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Release date

May 2024

Region

France

Survey time period

2003 to 2023

Number of respondents

4,267 respondents

Age group

12 years and older

Method of interview

Online survey

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French
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Overview

5

User penetration

3

E-commerce merchants

8

Consumer behavior

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