This statistic illustrates common consumer interactions with brands on social media as of September 2014, sorted by age group. During the survey period, it was found that 49 percent of global consumers aged 18 to 24 years had followed some of their favorite brands or retailers on social media.
Global consumer interactions with retail brands on social media as of September 2014, by age
Characteristic
18-24 years
Everyone else
Followed some of my favorite brands or retailers
49%
31%
Discovered brands I did not know or brands in which I developed a particular interest
38%
26%
Researched a brand including reading others' feedback
30%
26%
Provided positive or negative comments about my experience with a product or brand
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PwC. (February 17, 2015). Global consumer interactions with retail brands on social media as of September 2014, by age [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/411895/consumer-social-media-interactions-with-brands-age/
PwC. "Global consumer interactions with retail brands on social media as of September 2014, by age." Chart. February 17, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/411895/consumer-social-media-interactions-with-brands-age/
PwC. (2015). Global consumer interactions with retail brands on social media as of September 2014, by age. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/411895/consumer-social-media-interactions-with-brands-age/
PwC. "Global Consumer Interactions with Retail Brands on Social Media as of September 2014, by Age." Statista, Statista Inc., 17 Feb 2015, https://www.statista.com/statistics/411895/consumer-social-media-interactions-with-brands-age/
PwC, Global consumer interactions with retail brands on social media as of September 2014, by age Statista, https://www.statista.com/statistics/411895/consumer-social-media-interactions-with-brands-age/ (last visited November 22, 2024)
Global consumer interactions with retail brands on social media as of September 2014, by age [Graph], PwC, February 17, 2015. [Online]. Available: https://www.statista.com/statistics/411895/consumer-social-media-interactions-with-brands-age/
