This statistic illustrates common consumer interactions with brands on social media as of September 2014. During the survey period, it was found that 15 percent of global consumers had liked and shared retail brand products on social media.
Global consumer interactions with retail brands on social media as of September 2014
Characteristic
Share of respondents
Followed some of my favorite brands or retailers
34%
Discovered brands I did not know or brands in which I developed a particular interest
28%
Researched a brand including reading others' feedback
27%
Provided positive or negative comments about my experience with a product or brand
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PwC. (February 17, 2015). Global consumer interactions with retail brands on social media as of September 2014 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/411853/consumer-social-media-interactions-with-brands/
PwC. "Global consumer interactions with retail brands on social media as of September 2014." Chart. February 17, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/411853/consumer-social-media-interactions-with-brands/
PwC. (2015). Global consumer interactions with retail brands on social media as of September 2014. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/411853/consumer-social-media-interactions-with-brands/
PwC. "Global Consumer Interactions with Retail Brands on Social Media as of September 2014." Statista, Statista Inc., 17 Feb 2015, https://www.statista.com/statistics/411853/consumer-social-media-interactions-with-brands/
PwC, Global consumer interactions with retail brands on social media as of September 2014 Statista, https://www.statista.com/statistics/411853/consumer-social-media-interactions-with-brands/ (last visited November 22, 2024)
Global consumer interactions with retail brands on social media as of September 2014 [Graph], PwC, February 17, 2015. [Online]. Available: https://www.statista.com/statistics/411853/consumer-social-media-interactions-with-brands/
