Linear TV ad spend in the U.S. 2019-2026

Published by
Michele Majidi,
Mar 20, 2024
In 2021, linear TV advertising spending in the United States stood at 65.66 billion U.S. dollars. The source projected that the expenditure would increase to over 68 billion in 2022. In the long run, however, it is expected to fall back to roughly 65 billion.

Linear TV advertising spending in the United States from 2019 to 2026 (in billion U.S. dollars)

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Release date

May 2022

Region

United States

Survey time period

2019 to 2021

Supplementary notes

* Forecast.

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

Further related statistics

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