Print and online media reach among decision makers in Germany 2024

Published by
Kasia Davies,
Sep 19, 2024

This statistic shows the results of a survey on the cross-media (print and online) and app reach among decision makers in Germany in 2024. During the survey period it was found that the national daily newspaper Süddeutsche Zeitung (print edition, sueddeutsche.de and app(s)) had a reach of 38.6 percent among German decision makers in economy and administration.

Cross-media and app reach among decision makers in Germany in 2024

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Release date

July 2024

Region

Germany

Survey time period

October 30, 2023 to March 1, 2024

Number of respondents

3,935 (wave 2023)

Special properties

print readers per issue + online users per week + (if applicable) app users per week

Supplementary notes

The surveys were conducted using computer-assisted telephone interviews (CATI), computer-assisted web interviews (CAWI), and face-to-face interviews (CAPI).

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