Advertising revenue of ascertainable advertising media in Germany 2010-2022

Published by
Kasia Davies,
May 21, 2024
This statistic displays the total net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022. According to the German Advertising Industry Association (ZAW), ascertainable advertising media generated a net ad revenue of roughly 26 billion euros in 2022.

Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2022 (in million euros)

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Release date

May 2023

Region

Germany

Survey time period

2010 to 2022

Supplementary notes

According to the German Advertising Industry Association (ZAW), ascertainable advertising media include the following: daily newspapers, television, advertising papers, consumer magazines, directory media, specialist magazines, outdoor advertising, radio, online and mobile advertising, weekly and Sunday newspapers, movie theaters and newspaper supplements.
Figures were partly derived from earlier publications.
* The figure for 2017 was retroactively adjusted in 2018. This is due to a change of survey method for ad revenues of professional magazines. Prior year figures are just limitedly comparable.

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