Worldwide, Generation Z and Millennials were the ones most likely to use their mobile devices to research products online while in-store. During the July 2019 survey, almost three quarters of both groups stated that they did so. Only 57 percent of Gen X survey respondents did the same.
Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (October 15, 2019). Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research. "Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation." Chart. October 15, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research. (2019). Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research. "Share of Worldwide Shoppers Who Have Researched Products Online with a Mobile Device While In-store as of July 2019, by Generation." Statista, Statista Inc., 15 Oct 2019, https://www.statista.com/statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research, Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation Statista, https://www.statista.com/statistics/411288/smartphone-shopping-behavior-worldwide/ (last visited December 19, 2024)
Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation [Graph], Salesforce Research, October 15, 2019. [Online]. Available: https://www.statista.com/statistics/411288/smartphone-shopping-behavior-worldwide/
