In October 2024, gross advertising expenditure amounted to almost 3.6 billion euros in Germany. Therefore, gross advertising expenditure was around 1.7 percent higher than in the same month last year. Advertising expenditure is usually particularly high in the fourth quarter of each year.
Gross advertising expenditure of the above-the-line media in Germany from October 2022 to October 2024
(in million euros)
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Nielsen. (November 19, 2024). Gross advertising expenditure of the above-the-line media in Germany from October 2022 to October 2024 (in million euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen. "Gross advertising expenditure of the above-the-line media in Germany from October 2022 to October 2024 (in million euros)." Chart. November 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen. (2024). Gross advertising expenditure of the above-the-line media in Germany from October 2022 to October 2024 (in million euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen. "Gross Advertising Expenditure of The Above-the-line Media in Germany from October 2022 to October 2024 (in Million Euros)." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen, Gross advertising expenditure of the above-the-line media in Germany from October 2022 to October 2024 (in million euros) Statista, https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/ (last visited December 21, 2024)
Gross advertising expenditure of the above-the-line media in Germany from October 2022 to October 2024 (in million euros) [Graph], Nielsen, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
