Ad spending in Germany 2014-2023

Published by Statista Research Department, Feb 15, 2024
In 2023, advertising spending in Germany was projected to amount to 29.39 billion U.S. dollars, staying as good as flat compared to the figure reported a year earlier. Germany's share in the global ad spend stood at roughly four percent in 2023.

Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars)

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Release date

February 2024

Region

Germany

Survey time period

2014 to 2022

Special properties

current prices

Supplementary notes

* Forecast.
Figures have been rounded.

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Overview

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Television advertising

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Print advertising

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Internet advertising

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Radio advertising

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Out-of-home and cinema advertising

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Agency rankings

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Advertising impact

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Forecasts

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Topics

Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
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