Advertising investments and net advertising revenue of the media in Germany 2009-2023

Published by
Kasia Davies,
Jun 26, 2024

This statistic shows data on the advertising market in Germany from 2009 to 2023. In 2023, advertising investments amounted to roughly 37 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 25.9 billion euros in the same year.

Advertising investments and net advertising revenue of the media in Germany from 2009 to 2023 (in billion euros)

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Release date

May 2024

Region

Germany

Survey time period

2009 to 2023

Supplementary notes


Figures were partly derived from earlier publications.

¹ Due to a chnage in the basis the values from 2018 are not comparable with those from previous years.

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