During a survey carried out among U.S. advertisers in the first quarter in 2021, 42 percent of respondents stated that they used over-the-top (OTT) or connected TV (CTV) for advertising purposes. In-podcast adverting was used by 23 percent of respondents.
Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021
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Share of respondents
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Advertiser Perceptions. (July 1, 2021). Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/411062/digital-ad-formats-used-usa/
Advertiser Perceptions. "Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021." Chart. July 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/411062/digital-ad-formats-used-usa/
Advertiser Perceptions. (2021). Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/411062/digital-ad-formats-used-usa/
Advertiser Perceptions. "Usage of Selected Digital Advertising Platforms among Advertisers in The United States in 1st Quarter 2021." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/411062/digital-ad-formats-used-usa/
Advertiser Perceptions, Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021 Statista, https://www.statista.com/statistics/411062/digital-ad-formats-used-usa/ (last visited July 22, 2024)
Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021 [Graph], Advertiser Perceptions, July 1, 2021. [Online]. Available: https://www.statista.com/statistics/411062/digital-ad-formats-used-usa/