Advertising market share in Germany 2018-2020, by media type

Published by Statista Research Department, Dec 13, 2022
This statistic shows data on the advertising market share in Germany in 2019 and 2020, by type of media. According to the German Advertising Industry Association (ZAW), the Internet had an advertising market share of 35.9 percent in 2019. A year later, the market share has risen to 41.9 percent. It held the highest advertising market share in Germany in 2020.

Advertising market shares in Germany from 2018 to 2020, by type of media

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2021

Region

Germany

Survey time period

2018 to 2020

Special properties

base: gross advertising revenue of the media

Supplementary notes

Some figures were taken from previous publications. According to the source, figures have been rounded.
* Cinemas in 2009 less than one percent.
The source does not provide any information regarding missing percentage points to 100 per cent, or percentage points exceeding 100 per cent.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Hungary "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Hungary

Overview

4

Print advertising

3

Outdoor advertising

3

Radio advertising

4

Television advertising

5

Digital advertising

5

Social media and influencer advertising

3

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in PolandAdvertising in the NordicsInternet usage in PolandTelevision in PolandPrint media in Poland
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu