Advertising market share in Germany 2018-2020, by media type

Published by Statista Research Department, Dec 13, 2022
This statistic shows data on the advertising market share in Germany in 2019 and 2020, by type of media. According to the German Advertising Industry Association (ZAW), the Internet had an advertising market share of 35.9 percent in 2019. A year later, the market share has risen to 41.9 percent. It held the highest advertising market share in Germany in 2020.

Advertising market shares in Germany from 2018 to 2020, by type of media

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Source

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Release date

May 2021

Region

Germany

Survey time period

2018 to 2020

Special properties

base: gross advertising revenue of the media

Supplementary notes

Some figures were taken from previous publications. According to the source, figures have been rounded.
* Cinemas in 2009 less than one percent.
The source does not provide any information regarding missing percentage points to 100 per cent, or percentage points exceeding 100 per cent.

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