Investment in advertising and net advertising revenues of the media 2018-2023

Published by
Kasia Davies,
Jul 3, 2024

In 2023, internet searches were the advertising medium with the highest advertising revenue in 2023 at around 5.98 billion euros. The online display ads segment ranked second with around 5.5 billion euros in revenue. Both advertising mediums were able to increase revenue compared to the previous year, while television advertising fell significantly.

Investment in advertising and net advertising revenues of the media in Germany from 2018 to 2023 (in million euros)

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Release date

May 2024

Region

Germany

Survey time period

2018 to 2023

Special properties

after deducting quantity and painting discounts as well intermediary commision provisions unless otherwise stated before discounts; excl. production costs.

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Overview

7

Denmark

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Finland

7

Iceland

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Norway

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Sweden

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Advertising in BeneluxAdvertising in EuropeDigital advertising in EuropeSocial media advertising and marketing in the NetherlandsSocial media advertising and marketing in Belgium
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