Global social network online purchase influence 2014, by age

Published by Statista Research Department, Nov 12, 2014
This statistic gives information on share of global internet users whose purchasing decisions are influenced on what's happening in the social network as of July 2014, sorted by age. It was found that purchasing decisions of 32 percent of global internet users aged 16 to 25 were influenced by social media.

Internet users whose purchasing decisions are influenced by what is happening in their social network as of July 2014, by age

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Release date

November 2014

Region

Worldwide

Survey time period

July 2014

Number of respondents

10,000 respondents

Age group

16 years and older

Supplementary notes

Question: "Do you base you buying decisions upon what's happening in your social network?"
Values may not add up to 100 percent due to rounding.

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