In 2023, technology and IT had the largest share of digital in advertising spending in Germany, at 60 percent. The lowest share was reported for the pharma industry and for the entertainment and media industry, both at 31 percent.
Share of digital in advertising spending in Germany in 2023, by category
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IAB Europe. (May 1, 2024). Share of digital in advertising spending in Germany in 2023, by category [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/410905/digital-share-ad-spend-germany/
IAB Europe. "Share of digital in advertising spending in Germany in 2023, by category." Chart. May 1, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/410905/digital-share-ad-spend-germany/
IAB Europe. (2024). Share of digital in advertising spending in Germany in 2023, by category. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/410905/digital-share-ad-spend-germany/
IAB Europe. "Share of Digital in Advertising Spending in Germany in 2023, by Category." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/410905/digital-share-ad-spend-germany/
IAB Europe, Share of digital in advertising spending in Germany in 2023, by category Statista, https://www.statista.com/statistics/410905/digital-share-ad-spend-germany/ (last visited December 19, 2024)
Share of digital in advertising spending in Germany in 2023, by category [Graph], IAB Europe, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/410905/digital-share-ad-spend-germany/
