The statistic presents the main drivers of acquisition activity in technology for 2015 and 2016 according to senior European executives in the TMT sector, as of the third quarter of 2014. The key factor was geographical reach, which was identified as the main motivation behind the last acquisition by 32 percent of respondents. The second most prominent factor was the search for an innovation opportunity: 24 percent of executives pointed to this as a motivating factor.
When considering your firm's last major technology acquisition, which of the following best describes your firm's motivations?
Characteristic
Share of respondents
Geographical reach expansion
32%
Search for opportunities to innovate
24%
Synergy potential identified in the target business
16%
Critical needs identified within product offerings
15%
Critical needs identified within business operations
13%
Created with Highcharts 7.2.2Share of respondents32%32%24%24%16%16%15%15%13%13%Geographical reach expansionSearch for opportunities to innovateSynergy potential identifiedin the target businessCritical needs identifiedwithin product offeringsCritical needs identifiedwithin business operations
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Pinsent Masons, & Acuris Global. (January 29, 2015). When considering your firm's last major technology acquisition, which of the following best describes your firm's motivations? [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/410643/manda-technology-acquisitions-motivation-executives/
Pinsent Masons, und Acuris Global. "When considering your firm's last major technology acquisition, which of the following best describes your firm's motivations?." Chart. January 29, 2015. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/410643/manda-technology-acquisitions-motivation-executives/
Pinsent Masons, Acuris Global. (2015). When considering your firm's last major technology acquisition, which of the following best describes your firm's motivations?. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/410643/manda-technology-acquisitions-motivation-executives/
Pinsent Masons, and Acuris Global. "When Considering Your Firm's Last Major Technology Acquisition, Which of The following Best Describes Your Firm's Motivations?." Statista, Statista Inc., 29 Jan 2015, https://www.statista.com/statistics/410643/manda-technology-acquisitions-motivation-executives/
Pinsent Masons & Acuris Global, When considering your firm's last major technology acquisition, which of the following best describes your firm's motivations? Statista, https://www.statista.com/statistics/410643/manda-technology-acquisitions-motivation-executives/ (last visited April 28, 2025)
When considering your firm's last major technology acquisition, which of the following best describes your firm's motivations? [Graph], Pinsent Masons, & Acuris Global, January 29, 2015. [Online]. Available: https://www.statista.com/statistics/410643/manda-technology-acquisitions-motivation-executives/
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