Sweden: advertising & market research production value 2021

The production value of the advertising and market research industry in Sweden increased by 516.7 million euros (+10.49 percent) since the previous year. In total, the production value amounted to 5.4 billion euros in 2021. This increase was preceded by a declining production value in this industry.
The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.

Find more statistics on the advertising and market research industry in Sweden with key insights such as turnover, personnel costs, and number of employees.

Annual production value of the advertising and market research industry in Sweden from 2012 to 2021 (in million euros)

Characteristic	Annual production value in million euros
2021	5,440.91
2020	4,924.2
2019	5,204.1
2018b	5,509.6
2017	6,264
2016	6,185.1
2015	5,956.5
2014	5,996.7
2013	6,154.1
2012	6,427.2

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Release date

March 2024

More information

Region

Sweden

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Data coverage corresponds to code M73 of CE Rev 2.

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