Netherlands: production value of the advertising & market research industry 2012-2021

Published by Statista Research Department, Apr 14, 2024

The production value of the advertising and market research industry in the Netherlands increased by 686 million euros (+7.12 percent) in 2021 in comparison to the previous year. In total, the production value amounted to 10.3 billion euros in 2021.
The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.

Find more statistics on the advertising and market research industry in the Netherlands with key insights such as turnover and personnel costs.

Annual production value of the advertising and market research industry in the Netherlands from 2012 to 2021 (in million euros)

Characteristic	Annual production value in million euros
2021	10,318.19
2020	9,632.2
2019	10,372.9
2018	9,863.5
2017	9,414
2016	9,417.5
2015	8,914.5
2014	7,978.4
2013	7,825.8
2012	7,886.9

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Release date

March 2024

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Region

Netherlands

Survey time period

2012 to 2021

Supplementary notes

The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Data coverage corresponds to code M73 of CE Rev 2.

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