Cyprus: advertising & market research production value 2021

In 2021, the production value of the advertising and market research industry in Cyprus increased by 372.3 million euros (+60.81 percent) since 2020. Therefore, the production value in Cyprus reached a peak in 2021 with 984.48 million euros. Notably, the production value in this industry continuously increased over the last years.
The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.

Find more statistics on the advertising and market research industry in Cyprus with key insights such as turnover and personnel costs.

Annual production value of the advertising and market research industry in Cyprus from 2012 to 2021 (in million euros)

Characteristic	Annual production value in million euros
2021	984.48
2020	612.2
2019	507.3
2018	283.6
2017	231.7
2016	228
2015	212.5
2014	184.1
2013	163
2012	160.1

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Release date

March 2024

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Region

Cyprus

Survey time period

2012 to 2021

Supplementary notes

The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Data coverage corresponds to code M73 of CE Rev 2.

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