In 2021, the production value of the advertising and market research industry in Croatia increased by 124.4 million euros (+18.78 percent) since 2020. With 786.87 million euros, the production value thereby reached its highest value in the observed period. The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.
Find more statistics on the advertising and market research industry in Croatia with key insights such as turnover and personnel costs.
Annual production value of the advertising and market research industry in Croatia from 2012 to 2021
(in million euros)
Characteristic
Annual production value in million euros
2021
786.87
2020
662.5
2019b
772
2018
725.6
2017
651
2016
655.1
2015
581.3
2014
546.6
2013
560.6
2012
599.4
Created with Highcharts 7.2.2Annual production value in million euros599.4599.4560.6560.6546.6546.6581.3581.3655.1655.1651651725.6725.6772772662.5662.5786.87786.8720122013201420152016201720182019b20202021
02004006008001,000
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b: Break in time series. The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value. Data coverage corresponds to code M73 of CE Rev 2.
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Eurostat. (March 22, 2024). Annual production value of the advertising and market research industry in Croatia from 2012 to 2021 (in million euros) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/410441/production-value-advertising-market-research-croatia/
Eurostat. "Annual production value of the advertising and market research industry in Croatia from 2012 to 2021 (in million euros)." Chart. March 22, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/410441/production-value-advertising-market-research-croatia/
Eurostat. (2024). Annual production value of the advertising and market research industry in Croatia from 2012 to 2021 (in million euros). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/410441/production-value-advertising-market-research-croatia/
Eurostat. "Annual Production Value of The Advertising and Market Research Industry in Croatia from 2012 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/410441/production-value-advertising-market-research-croatia/
Eurostat, Annual production value of the advertising and market research industry in Croatia from 2012 to 2021 (in million euros) Statista, https://www.statista.com/statistics/410441/production-value-advertising-market-research-croatia/ (last visited March 13, 2025)
Annual production value of the advertising and market research industry in Croatia from 2012 to 2021 (in million euros) [Graph], Eurostat, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/410441/production-value-advertising-market-research-croatia/
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