The production value of the advertising and market research industry in Estonia increased by 106.1 million euros (+23.78 percent) in 2021. With 552.34 million euros, the production value thereby reached its highest value in the observed period. The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.
Find more statistics on the advertising and market research industry in Estonia with key insights such as turnover and personnel costs.
Annual production value of the advertising and market research industry in Estonia from 2011 to 2021
(in million euros)
Characteristic
Annual production value in million euros
2021
552.34
2020
446.2
2019
440.4
2017
388.3
2016
298.9
2015
289.4
2014
283.8
2013
243.3
2012
249.9
2011
232.6
Created with Highcharts 7.2.2Annual production value in million euros232.6232.6249.9249.9243.3243.3283.8283.8289.4289.4298.9298.9388.3388.3440.4440.4446.2446.2552.34552.342011201220132014201520162017201920202021
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The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value. Data coverage corresponds to code M73 of CE Rev 2.
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Eurostat. (March 22, 2024). Annual production value of the advertising and market research industry in Estonia from 2011 to 2021 (in million euros) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/410431/production-value-advertising-and-market-research-estonia/
Eurostat. "Annual production value of the advertising and market research industry in Estonia from 2011 to 2021 (in million euros)." Chart. March 22, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/410431/production-value-advertising-and-market-research-estonia/
Eurostat. (2024). Annual production value of the advertising and market research industry in Estonia from 2011 to 2021 (in million euros). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/410431/production-value-advertising-and-market-research-estonia/
Eurostat. "Annual Production Value of The Advertising and Market Research Industry in Estonia from 2011 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/410431/production-value-advertising-and-market-research-estonia/
Eurostat, Annual production value of the advertising and market research industry in Estonia from 2011 to 2021 (in million euros) Statista, https://www.statista.com/statistics/410431/production-value-advertising-and-market-research-estonia/ (last visited March 13, 2025)
Annual production value of the advertising and market research industry in Estonia from 2011 to 2021 (in million euros) [Graph], Eurostat, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/410431/production-value-advertising-and-market-research-estonia/
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