Production value of the advertising & market research industry in Germany 2012-2021
The production value of the advertising and market research industry in Germany increased by 5.3 billion euros (+30.27 percent) since the previous year. With 22.6 billion euros, the production value thereby reached its highest value in the observed period.
The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalized production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Find more statistics on the advertising and market research industry in Germany with key insights such as turnover and personnel costs.
The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalized production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Find more statistics on the advertising and market research industry in Germany with key insights such as turnover and personnel costs.
