Hungary: advertising & market research activities personnel costs 2021

The personnel costs of the advertising and market research industry in Hungary increased by 3.7 million euros (+2.07 percent) in 2021 in comparison to the previous year. In total, the personnel costs amounted to 182.79 million euros in 2021. Over the observed period, the personnel costs have been subject to fluctuation.
Personnel costs are made up of wages, salaries and employers' social security costs. They include taxes and employees' social security contributions retained by the employer, as well as the employer's compulsory and voluntary social contributions.

Find more statistics on the advertising and market research industry in Hungary with key insights such as turnover and production value.

Annual personnel costs of the advertising and market research sector in Hungary from 2012 to 2021 (in million euros)

Characteristic	Annual personnel costs in million euros
2021	182.79
2020	179.1
2019	185.8
2018b	179
2017	180.3
2016	169.8
2015	156.8
2014	161.7
2013	161
2012	163.4

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Release date

March 2024

More information

Region

Hungary

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
Data coverage corresponds to code M73 of CE Rev 2.

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