Cyprus: advertising & market research activities personnel costs 2021

The personnel costs of the advertising and market research industry in Cyprus increased by 11.6 million euros (+15.7 percent) in 2021 in comparison to the previous year. Therefore, the personnel costs in Cyprus reached a peak in 2021 with 85.48 million euros.
Personnel costs are made up of wages, salaries and employers' social security costs. They include taxes and employees' social security contributions retained by the employer, as well as the employer's compulsory and voluntary social contributions.

Find more statistics on the advertising and market research industry in Cyprus with key insights such as turnover and production value.

Annual personnel costs of the advertising and market research sector in Cyprus from 2012 to 2021 (in million euros)

Characteristic	Annual personnel costs in million euros
2021	85.48
2020	73.9
2019	65.3
2018	53.3
2017	42
2016	41.6
2015	38.6
2014	37.3
2013	35.6
2012	38.9

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Release date

March 2024

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Region

Cyprus

Survey time period

2012 to 2021

Supplementary notes

The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
Data coverage corresponds to code M73 of CE Rev 2.

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