Italy: advertising & market research activities personnel costs 2021

The personnel costs of the advertising and market research industry in Italy increased by 248 million euros (+14.41 percent) in 2021 in comparison to the previous year. In total, the personnel costs amounted to 2 billion euros in 2021.
Personnel costs are made up of wages, salaries and employers' social security costs. They include taxes and employees' social security contributions retained by the employer, as well as the employer's compulsory and voluntary social contributions.

Find more statistics on the advertising and market research industry in Italy with key insights such as turnover and production value.

Annual personnel costs of the advertising and market research sector in Italy from 2012 to 2021 (in million euros)

Characteristic	Annual personnel costs in million euros
2021	1,969.47
2020	1,721.5
2019	1,974
2018	1,929
2017b	1,883.2
2016	1,862.7
2015	1,694
2014	1,659.5
2013	1,579.2
2012	1,521.6

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Release date

March 2024

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Region

Italy

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
Data coverage corresponds to code M73 of CE Rev 2.

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