Personnel costs of the advertising & market research sector in Croatia 2012-2021

Annual personnel costs of the advertising and market research sector in Croatia from 2012 to 2021

CharacteristicAnnual personnel costs in million euros
2021 155.61
2020 139.1
2019b 145.8
2018 137.7
2017 123.4
2016 114.6
2015 103.3
2014 98.7
2013 98.1
2012 98.6
Created with Highcharts 7.2.2Annual personnel costs in million euros98.698.698.198.198.798.7103.3103.3114.6114.6123.4123.4137.7137.7145.8145.8139.1139.1155.61155.6120122013201420152016201720182019b20202021
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Source

Use Ask Statista Research Service

Release date

March 2024

Region

Croatia

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
Data coverage corresponds to code M73 of CE Rev 2.

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Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

Further related statistics

5

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